Government initiatives to promote Indigenous manufacturing in India (and/or different Countries)India is growing and at a great pace. Ever since Shri Narendra Modi took charge as the Prime Minister of India, there have been quite a number of initiatives launched till date. These initiatives though have given hope for Indians of changing times; they also have improved the reputation of the country in the global market.

Since reputation is nothing but external perceptions of individuals or a group about someone or something, when it comes to the reputation of a country what is more important to a foreigner is that it is a country worth visiting, investing, working, purchasing or studying. By demonstrating these elements or behaviors, a country could easily improve it’s reputation. In the words of our Hon’ble Prime Minister, India offers the 3 ‘Ds’ for business to thrive— democracy, demography and demand.

The country is expected to rank amongst the world’s top three growth economies and amongst the top three manufacturing destinations by 2020.Favourable demographic dividends for the next 2-3 decades. Sustained availability of quality workforce. Strong consumerism in the domestic market. Strong technical and engineering capabilities backed by top-notch scientific and technical institutes. The cost of manpower is relatively low as compared to other countries.

The initiatives taken by government which made it a global recognition includes –

MADE IN INDIA

The main objective of Make in India initiative is to encourage and facilitate foreign investment into the country. Make in India has been so far the front runner of all the initiatives giving the world an opportunity to use Indian resources to their best abilities. Make in India initiative has built a reputation of a better investment opportunity in India.

DIGITAL INDIA

Though the objective of Digital India initiative is to digitize government activities, it also helps in improving the digital literacy. By this, even SMEs and MSMEs have started creating their digital presence and promoting their offerings in the internet. This, to a foreign buyer would create the confidence about the existence of the business and their offerings.

SKILL INDIA

Skill India initiative aims to train over 500 million people in different skills and generate a talent pool that could be unmatched in any part of the world. Skill India concentrates on areas where formal certification is lacking especially in the un-organized sector. The outcome of skill India is to train people such that they get employment not only in India, but also meet the demand of the world. Hence Skill India initiative becomes very important for an investor to invest into the country.

STARTUP INDIA

Start-up India initiative aims to promote entrepreneurship in India. The aim of this initiative is to provide new dimension to entrepreneurship by helping to setup a network of startups in the country.

EXECUTE INDIA

Though not a directly associated initiative, the plan on setting up on multiple IITs and IIMs in India has raised opportunities in developing specialized skill in technical and management. This gives opportunities for an investor to find not only the generic skill to execute their business, but also specialized skill to manage them. This helps to eliminate the cultural and managerial differences between the management and the labour workforce and hence get issues resolved faster.

INCREDIBLE INDIA

Though an initiative of the previous government, the “Athithi Devo Bhava” initiative is promoted as part of Incredible India. The objective of this initiative is to train and provide orientation to all stake holders who interact with visitors. By doing so, it creates comfort to travelers and guests to be welcomed and treated well while on their visit and that increases the influx of tourism dollars to the country. With every country fighting for their share of tourists, a reputed country would command a better decision making for a traveler to visit and enjoy the country.

Thus, the primary objective is to help build Reputed India by means of creating awareness and providing necessary education and tools to build a better presence, brand and reputation for an individual or a business.

Written By :-

Ms.Ditipriya Das