The Indian Media Council is running by well-educated renowned Media, Judiciary and Human Rights Experts. Its mission is to set the highest professional standards for public opinion pollsters, and to Advance the understanding, among polities, media and general public, of how Governments polices are implemented and how to interpret result among masses. Since its inception, Indian Media Council-IMC has sponsored seminars, workshops and press conference to promote better understanding and reporting of public opinion polices.
Council is committed to be following guiding principles:
- Accountability & Transparency
- Safety and Security for our media personalities
- Promote the freedom and independence of the Media
- Promote better understanding and reporting of public opinion polities
- Human Rights Protection
- Child Labour
- Human Trafficking
- Social security for especially underprivileged Citizens
- Public safety
About media –
There is no doubt that the implementation of law is a complicated socio-legal process which involves many institutions and modes. Judiciary and media are the two most influential and independent institutions. Court is the first and last place where justice is sought. Media, on the other hand is an indirect agent that assists police and judiciary in serving justice to suffering people by bringing violators of law before their notice. Media is the fourth pillar of democracy and it is not an exaggeration. It is a reflection of society and a powerful weapon in implementing laws. Although the Indian constitution does not have a clear-cut act defining the liberty of the press but it is vividly explicit in the freedom of speech and expression under the Article 19(1) (a). This Article guarantees freedom of speech and expression. Media reports news, provides information and is a critique of issues and problems for the public. The fundamental function of any kind of media is to make the public aware. Newspapers are always busy in answering the questions of events and happenings and it is for this reason that Media is easily accessible to all. It keeps people well informed on every aspect with its candid and honest reporting.
The role of Media in raising awareness on human rights, civil and political rights can never be underestimated. It helps to muster people to recognize and protect human rights and helps in bringing the violators to justice. It’s reporting of cases of human rights violations and other criminal cases and punishments helps in bringing down the incidences of abuse and violation. By exposing every crime, Media has far reaching effects as it puts pressure on authorities to implement laws properly so that justice can be provided. Thus, Media is an implementer of law and acts as a watchdog on anything susceptible. It creates pressure on agencies to implement laws properly. Thus, Media is a diagnostic and analytical tool for discussing the different problems and their improper implementation, if any. The Governments and institutions adopt policies to raise the standard of actual implementation of polices and improve the functioning of the various law implementing agencies.
Media Ethics has been defined as a role to deal with the specific ethical principles and standards of media. Media is being perceived as belonging to applied ethics, with the basic subject of deliberating and regulating concrete human practice in the area of morally-connoted modern mass media, the media-ethical responsibility is carried by the people working in the media.